They're putting brains in beer now.

In an effort to cash in on all of the hysteria around AMC's The Walking Dead (ratings be damned, if you ask me, they're about 3 seasons too late), the fine creative opportunistic sadistic folks over at the Dock Street Brewing Co. have concocted a beer whose ingredients list includes brains.

Like, literally brains.

No, not human brains.  Goat brains.  But still: brains.

Aptly named, "Dock Street Walker", the beer also contains non-brain ingredients.  Barley and oats and other things you'd expect to find in your beer.

But also: brains.

If their intention was to draw up some publicity for their company, mission accomplished.  I don't even drink, yet I'm taking time out of my day to write about it.  But I can't imagine this being anything more than a novelty to get some name recognition.

This is coming from a guy who once joined Citizen's Bank simply because they were the Official Bank of the Boston Celtics, so I could be way offbase.  Of course, Citizen's Bank didn't grind up bits of Larry Bird and embed those in my debit card.  Although, if they did, I'd probably still be a customer.*

So maybe Dock Street Brewing knows what it's doing.

*I wish that was a joke.